Observes one major studio marketing chief: “The pandemic has produced new habits in general for older adults and the 50+ demo, and it’s not moviegoing. results ( The Woman King, Ticket to Paradise) to simply dead (She Said, Tár). The fall season, which was laden with awards-bait titles and few tentpoles, ran the gamut from alright B.O. After that, Sony pulled women out with Where the Crawdads Sing, based on a bestselling novel, and of course there’s A24’s 18-34 (69% turnout) magnet Everything Everywhere All at Once, which also succeeded in attracting those over 35 at 28%, per PostTrak, and grossing $70M stateside.
#US MOVIES BOX OFFICE MOVIE#
While the legacy sequel Top Gun: Maverick brought back older adults to the cinemas for the first time during the pandemic, becoming the highest-grossing movie of the year ($718.7M, $1.48 billion WW) and Tom Cruise’s best ever, the only two original adult movies to cross $100M stateside were Warner Bros.’ Elvis - further proving that well-made features about popular jukebox musicians continue to work in the wake of Bohemian Rhapsody - and the Sandra Bullock-Channing Tatum Paramount adventure romantic comedy The Lost City ($105.3M).
It’s not just specialty, highbrow titles but broader studio attempts as well. However, the collapse that weighs heavy on several studio executives’ brows remains with original movies aimed at adults that are non-genre (meaning not action, not sci-fi, not horror). Now it’s not next year - it’s either 2024 or 2025.
The box office year of normalcy, per those in film distribution and exhibition, keeps getting kicked down the road: It was supposed to be 2022. 2019 counted 143 wide theatrical releases. Sources don’t believe we’ll be fully back in business until there are 120 titles. That’s still down by four movies from this year’s 104.
Yes, business looks to be improving, with 100 wide releases anticipated to hit the theatrical calendar next year. It’s also up from 18 movies in 2022 and the 13 in 2021. Something the industry will be happy to hear: There are 33 movies on the calendar that have the potential to gross well north of $100M stateside, which is more than the 29 titles that 2019 notched.
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